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Media Arts Monday: Twitter
Twitter, the pioneering micro-blogging service, allows people to send and receive real-time updates (called “tweets”) about the little things in life happening between blog posts and e-mails – each...
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Visa: Follow Twitchhiker moving at the speed of culture
Visa launched the new global brand campaign. One of the first tangible examples of this campaign is happening right this very second. The brand idea “go” comes to life on Twitter with the...
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Change: What business can learn from politics 2.0 (Part Two)
10 key learnings from the fastest growing brand in 2008 and the CEO of the USA by Frank Striefler (TBWA\MAL) and edited by Mark Tungate. The astonishing rise of the Obama brand has become a blueprint...
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Media Arts Monday: Nonline Marketing
AUDIENCE BEHAVIOR – Audiences don’t live above or below-the-line, and it has taken our industry too long to truly embrace a through-the-line approach. But with the explosive growth of the Internet and...
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Media Arts Monday: Advertising at the speed of culture
AUDIENCE BEHAVIOR There’s no such thing as a captive audience. Gone are the days of neat and discrete moments in time where advertisers talked to target audiences. Today’s is a culture in constant...
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Media Arts Monday: Cause marketing with a social twist
With the Internet’s ability to empower individuals, social media platforms have become powerful forces for change and community action. Social media interconnects millions of people at any given point...
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Twitter causes disruption in Iran
As many of you will be aware, Twitter has become a leading source of information about events in Iran, following a news blackout that has left conventional media almost powerless. Twitterers in the...
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Trillion dollar bills to save paper
How an advertising agency fought for press freedom and broke industry records along the way. As dictators around the world muzzle the media and newspapers confront an uncertain future, the freedom of...
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Social Networking since 1873
According to TBWA\Nebkoko, the beer brand Heineken (1873) is the god-father of social networks, just a little older than Twitter (2006), Facebook (2004) or its dutch version Hyves (2004). Hyves is the...
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